Tuesday 1 October 2013

BLOG REPLY FOR MASS MEDIA IMPACT - CPCF 1F25 - JAKE COETZEE - EC12QF


Hello CPCF 1F25
    From the Blog posts that I have read, it seems that a majority of the class has a similar opinion to mine. Everyone’s opinion seems to consist of how mass media only lets us see things through a small, filtered and edited mass media window. The question is not about how significant the impact of mass media is on our worldview; because realistically, mass media COMPLETELY controls our world view. My impression on mass media has not changed since I have been reading other blogs. Everyone seems to believe that sometimes we may not get the full story to something because some crucial information is being filtered out by mass media. The mass media publishes things that we take at face value. Not because we are close-minded, but because mass media prevents us from seeing the full story. 

      Connor (http://oconnormedia.wordpress.com/), from CPCF 1F25 had a very useful quote in his blog post:

     “Let’s use Twitter as another example. A man apparently commits a crime, and just for fun, let’s say his name is Zimmerman. What happens? Well, one person of significant “status” tweets out an opinion calling for Zimmerman’s guilt. Then it gets retweeted by 15,000 people. Since, according to Digital Market Ramblings, the average Twitter user has 208 followers, that perspective has now reached tens of thousands of people. And that happened all because an influential figure used a media platform to post a perspective. As a result, the views of people who all follow one person online have become quite similar. Anything unique or creative that could have existed is now gone.”

     This quote is a picture-perfect example of how we see events and items through the filtered window of mass-media. We only take things at face value. Connor made a good point here, he basically told us that 15000 people got a very vague description about a criminal. What these people did with this description was deem it their overall opinion of the situation. There is clearly more to the crime scene than a well-respected man’s opinion of the criminal. This proves that we sometimes only hear certain information about types of media; because sometimes all the media is looking to publish is half a story.

     Meagan (http://mm13sa.wordpress.com/) also made some good points about mass media’s influence:
 Imagine a world where computers, cellphones, televisions, movies and music did not exist; a world where this idea of ‘media’ was not even thought of.”

  “How many times have we heard someone say, ‘I could never live without my phone!’”

These two quotes are small but so powerful. We never really think about what it would be like with no technology. This is because we are so used to relying on technology for our every need. I tried to imagine a world with no technology and all I could personally think of was how different it would be. Technology obviously ties in with mass media. If we are so heavily reliant on our technology then relying on mass media is completely an obligation. If only they wouldn’t filter stories to their liking.
 
Thanks for your time
 
Jake

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